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LAFRIQUE Photography

Business Insights

Why AI Content All Looks the Same (And What It’s Costing Your Brand)

Scroll any feed right now. Same caption structure. Same tone. Same smiley face sign-off. There’s a documented reason for it: AI tools pull from the statistical average of the internet, which means they reproduce what’s already been done. Peer-reviewed research confirms this is flattening creative
Daniel Le Grange

Daniel Le Grange

Brand Photography ROI: Why Human Creativity Outperforms Stock and AI Every Time

Investing in professional brand photography delivers measurable ROI that stock images and AI-generated visuals simply can’t match. Consumers are actively pulling away from brands that use AI imagery in their marketing, with visible AI content four times more likely to damage brand trust than build
Daniel Le Grange

Daniel Le Grange

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