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Creative Strategy

Why AI Content All Looks the Same (And What It’s Costing Your Brand)

Scroll any feed right now. Same caption structure. Same tone. Same smiley face sign-off. There’s a documented reason for it: AI tools pull from the statistical average of the internet, which means they reproduce what’s already been done. Peer-reviewed research confirms this is flattening creative
Daniel Le Grange

Daniel Le Grange

Authenticity Is Becoming a Strategy- Ai is Slop

The conversation around authenticity in marketing just took another major turn. Meta’s new detection and labeling systems are already reshaping how content is ranked and discovered and now, as the Wall Street Journal reports, brands are beginning to add “No‑AI” disclaimers to their campaigns to
Daniel Le Grange

Daniel Le Grange

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