Creightons Skincare

Creightons skincare South Africa invited LAFRIQUE Creative Co to shape a fresh visual narrative for their affordable, cruelty-free skincare line, designed for teens and young professionals. Serving as the full Creative Director and Head Photographer, LAFRIQUE developed a clean, modern bathroom setting that mirrors the daily rituals of Creightons Skincare’s youthful audience. The project centered on presenting the brand’s quality formulations through relatable beauty portraiture and gentle, natural product photography that feels both natural and attainable lifestyle. Created as a social media campaign, the imagery positions Creightons Skincare as a trusted choice for everyday care.