Creative Direction | Photography
The Mill Fabrics
The Mill Fabrics invited LAFRIQUE Creative Co to create lifestyle imagery for both online use and an editorial feature in VISI Magazine, showcasing their new line of fabrics. Taking on Full Creative Direction, Photography, and set styling, we shaped the visual narrative across Campagne Living and Mooikrans Venue & Garden two locations that offered a blend of industrial Paris‑loft inspiration and a distinctly South African atmosphere. The shoot focused on producing strong editorial visuals that highlight the versatility and durability The Mill Fabrics is known for. The final images honour the brand’s craftsmanship and naturally open space for future textile‑driven creative work.
Client
The Mill Fabrics SA
Role
Creative Director, Photography, set styling and creative direction